Management Strategy Of 2nd and 3rd Class Fish Auction Places In Pati Regency

This study aimed to formulate a strategy for managing 2nd and 3rd  class fish auction places in Pati Regency. The research locations were the Puncel, Banyutowo, Alasdowo, Sambiroto, Margomulyo, and Pecangaan fish auctions in the Pati Regency. The research respondents, namely a sample of critical figures (key persons), were determined by purposive sampling of as many as 15 people. Data was analyzed using the Analytical Hierarchy Process and Expert Choice 11.0 software. The study results prioritize the most critical management strategies, namely fish production, infrastructure, institutions, and human resources. The priority of alternative management strategies is as follows: (1) maintaining the existence of businesses run by fishermen, (2) improving facilities and infrastructure to support fish auction place operations,and (3) increasing the number of catches landed.